Categories
Auto Business

New car buying scams

Thankfully, buying a brand new car  is one of the safest ways to purchase a new vehicle.

However, it pays to be prepared – and our simple guide to some of the tricks used by the trade to improve profits is well worth reading!

 

Buying online

Although there are now lots of very diligent and reputable new car sales businesses operating online, it remains relatively easy for fraudsters to con buyers out of money by pretending to sell cars that do not exist. As a simple rule of thumb, beware of individuals or websites offering to sell cars at prices that are apparently well below market value. Look for companies that have clear contact details, including land line telephone numbers, and personalised email addresses.
Buying a stolen car

If you are buying brand new, from a franchised dealer it’s highly unlikely that you will affected by stolen cars. However, it makes good sense to check that the person selling you the car has the right to do so. Companies like HPI offer protection against buying a car with outstanding finance as well as those reported stolen.
Buying a car that has been damaged in a accident

Again, this is unlikely if you are buying brand new… But if the vehicle’s V5 registration document lists you as the second keeper it’s worth using an organitation like HPI to make sure that the car has not been damaged in an accident. This will reduce its second hand value when you come to sell it on, and at worst could even make the car unsafe.
Know your credit score

If you want to be sure you’re going to get the best possible deal, then make sure you know your credit score before you approach a dealer for a finance quote. Occasionally, dealers will say your credit score is not good enough to get a competitive agreement on the term and cost of your loan so it’s worth having it to hand.
Know the total cost of the car

Don’t be fooled into accepting a lower monthly interest rate for a longer period of time. You’ll only end up paying more for the car. Instead figure out the total you want to pay for a car and discuss this figure with the dealer – avoid telling them how much you’re willing to pay per month.

Try and negotiate a discount

The sticker price for new cars is often inflated. Dealers are expecting you to haggle – click here to see our tips on negotiating a good price. If you can’t get the price down, try and get extras thrown in, a good place to start is to ask for a full-tank of fuel.

Categories
Auto Business

Remind Honda Dealers ‘Naughty’

To achieve more profits, no naughty dealership. They deliberately withhold sales of some cars. And while there are consumers really want a car, the dealership was immediately catapulted the car selling price.

Of course it is tarnished Honda in providing the best service to consumers. Honda also reminded that the entrepreneurs and dealers really meet the needs of consumers
“I think there are some dealers who use this occasion, the dealer usually is held by traders or businessmen. So if there are 10 units of vehicles 2 units prices raised, so the problem is that consumers want.
Agent Brand Holder that the function is determining the price. Therefore, for the dealers do not try to cheat.

for consumers who have already ordered they should have gotten loot. And if consumers do not get under the agreement, it can be directly discussed with dealer or can contact the camp.

“More importantly, when consumers had ordered it to be given on time.

Categories
Auto Business Auto Products

Adding Express Detailing Services to Your Already Successful Car Wash or Automotive Business

Express Detailing is a term, which has been marketed and inevitably defined by fixed site car washes in their attempt to increase average per ticket transactions. By using express detailing as an “add-on” service for between $35.00-$60.00 they are able to up sell a $4.99 exterior wash direct mail coupon that a customer brings in to a $40.00- 70.00 charge. Their theory is sound and tends to work well for them. A car wash in and out wash which takes 10-15 minutes for vacuum, tunnel wash and dry and then another 15-20 minutes for a solvent polymer wax, with dash and tire dressing is consistent with their industry $/hour goals. Now car wash owners have gone one step further with The Blue Coral Wax Treatment.

This is a wax put on while the car is still wet, thus eliminating the drying step. The wax is rubbed on the wet car, dries to a haze and is wiped off which dramatically increases efficiency and adds even greater revenue. Thus by speeding up the process they cater even more to the new consumers attitude. “I want it now”, the quicker the better, give me my detail, I have things to do, I’m outta here. Similar customer attitudes are found in the demands of e-commerce where you buy a product today and it shows up at your doorstep next morning guaranteed by Fed EX or Two day service by RPS, Airbourne, UPS, Emery Express, or Fed EX.

In a world of co-branding, point of destination strategies and co-op marketing, all industries are evolving and diversifying to capture greater profits within a single brick and mortar location or as is appearing more commonly on Internet web sites. In general much of the new thinking has been customer driven due to lifestyle changes, low unemployment, time factors and quality of life issues of the consumer. If you look at amazon.com which now sells tapes, records and toys when previously it was strictly a books sales site. It can quickly add new revenue streams by offering it’s customer base more reasons to buy more things. You to see the revolutionizing effect of this trend? We have on-line search engines being paid million dollars from car companies and furniture companies for their industries exclusive rights to e-commerce directly on those sites. As Starbucks begins to sell housewares on their web site, and Home Depots add McDonalds inside their stores and Bank of Wal-Mart opening it’s own brand of bank within its 5 superstores; you have to think that ‘express detailing’ at car washes is simply a natural progression. Many professional detailers would disagree saying these types of services are different animals. Some complain that fixed site car washes have ruined the true definition of the term detailing. Yet if you look closely this is nothing more than true capitalism in a free market system generating additional revenues with existing resources.

Think about it for a minute. Professional Detailing Centers often do glass repair, window tinting, pin-striping and graphics, gold plating, ozone treatment, dent repair, color sanding, upholstery repair, wood grain paneling, and even after market auto accessories. These are all industries in their own right and these industry leaders with their own definitions and trade publications and accepted operational procedures complain about us offering similar services as professional detailers. They say we are stealing their customers and not providing the same quality workmanship as the craftsmen do in those industries, which may or may not be true. For example a person specializing in upholstery repair for twenty years can obviously do a better quality job than a detailer on fabrics of almost any type. You are affecting his bottom line with an inferior service since you don’t have 20 years experience in upholstery repair understanding the dynamics of thirty different types of fabric, dyes, and manufacturers suggestions for preservation.

Should he be mad at you for offering a greater array of service to you customers? No, the upholstery craftsman will need to have his own set of value added services and products he can offer to his customers such as removing and replacing seats and headliners and using the highest grade fabrics and stainless steel screws. You must have a specialty or an area of expertise, but you must also understand and then cater to the needs and more importantly the wants of your customer. If you don’t know their wants and needs, ask your customers directly in an informal survey or indirectly during conversations.

 

Saying that fixed site car washes have destroyed the meaning of the word detailing may be true to some extent. Yet one must ask, “Did McDonalds destroy the definition of a hearty breakfast when it introduced the ‘Egg McMuffin’ in Santa Barbara, CA?” Comparing ‘express detailing’ with a complete detailing service is merely another apples and oranges issue. We as professional detailers realize that there is no comparison. Why does this make so many of us angry? It is all those years of perfection being thrown out the window? But do not look at it that way, look at it as an incredible opportunity. Channel the frustration and anger into energy and perseverance. The fixed site car washes with their quick wax, ‘express detail’ have popularized the phrase ‘detailing’ to an entirely new group of consumers who normally might not be interested in your services prior to this introduction. It is up to us to expand upon this and take advantage of the fact that now the general workforce is buying detailing services. Sure it’s inferior, but a need, a want and desire to spend money for detailing has been formally introduced. This has opportunity written all over it as Bud Abraham said in a speech he delivered at the ICA (International Carwash Association) annual conference in Las Vegas.

Many feel that this new spin on the old terminology of detailing has adversely affected the professional detailers retail business. Fixed detailers must adapt to this market challenge or loose a large percentage of their retail detail volume and thus have their profitability affected. By differentiating their service and educating customers to the definition of a ‘Full Detail’ or ‘Complete Detailing Service’ the professional detailer is able to cater to the ideal retail customer in the middle to upper income classes. Generally members of this market segment understand the difference and are aware of the value of a real detail versus an express service. This high-end crowd can be as much as 15-35% of the professional detailers retail clientele. Let’s say that a Professional Detailer has 70% of its business in new and used Car Dealerships and other fleet customers who occasionally need detailing. Vehicles such as rent-a-cars, work vans, or sales cars for corporations and 30% in individual retail, the higher per car profit of all services offered. It is not good business sense for a Professional Detailer to simply ignore that much of their customer base, and therefore they must develop a strategy to help customers and clients understand the difference between the express service and full detail.

Some of the communication problems come into play when a customer is convinced that the $50.00-$60.00 (sometimes as low as $35.00) he or she paid for an express detail is the same service they will get when they pay a $100.00+ complete detailing service. Even when the higher price comes from a professional and reputable detailing establishment and not a 30 minute ‘express service’ from a car wash. Unfortunately unless otherwise educated, perception becomes reality.

The problems are compounded when you throw the mobile detailer into the loop. Usually charging $60.00-$80.00 and then calling his detailing services a ‘full detail’. This market player is fiercely competitive for price as he attempts to establish his new business and has the advantage of on-site service. Many of these new small companies will be in business for a summer or two, or at most a couple of years. Many opt later to establish fixed sites and raise their prices due to increased capital expenditures such as a phone system, fixtures, electrical work, reclaim devises and work benches and increased overhead or rent, electricity, office supplies, water, and reclaim waste water removal. Established mobile detailers who last over two years generally develop a larger clientele and raise their prices simply because of supply and demand economics. Their prices will usually be $100.00+ for a complete detail.

Many also offer a monthly program including washes, detailing services and monthly billing. Most mobile operations have not adopted the term Express Detailing because they believe they do a better job than the car washes with regard to quality. Many mobile operations will continue the low price of their original full detail of $60.00-$80.00, but now use the term ‘mini-detail’. This allows them to charge a full detail price to new customers but still offer previous customers and those original customers’ word of mouth referrals a low price without giving away services. It also allows them to tap into the customers that may not be able to afford a real detail but still wish to have detailing services for ego reasons, being able to tell friends, “I had my car detailed.” Why own a BMW if you can’t have it detailed. This appeals to the young executive on his way up the ladder.

A few mobile detailers have used the term ‘express detailing’, which adds even more confusion to the issue. “What is an Express Detail anyway?” Most of the new mobile detailers eventually go out of business or raise prices due to environmental reclaim issues, competition, seasonal weather, lack proper image, inferior learn as you go training or lack of industry knowledge. Many of the new professional detailers in our industry come from the mobile sector and they tend to price and deliver whatever they can sell to the customer, using the word detail whenever they think it will command a higher price. They will use the word detailing loosely to sell the job.

I think it would be fair to say that the word ‘detail’ has been over used for marketing purposes at fixed site car washes and has caused problems with the definition and mystique of professional automobile detailing. It has caused havoc for those true professionals who have worked hard and sacrificed to keep the word sacred for many years and have prided themselves in the most excellent service.

Many Old Time Detailing Professionals have been forced to address this express detailing issue by adding express services to their menu of services. This appeases the customer’s desire for quick and affordable service between quarterly of semi-annual full detailing appointments. Sometimes this cannibalizes full detailing services but if done correctly it can attract new customers to your business ho will eventually try the real thing. Once they do they will be hooked forever. By letting your customer’s experience a full detailing service you will build your complete detailing customer base.

See the chart provided to us by Nicholas J. Vacco, a seasoned detailing veteran. These are the things most full and complete detailing services include:

FULL DETAILING-INSPECTION CHECK-LIST

EXTERIOR:

_____ Make sure all wax is removed

_____ Check for wax dust

_____ Check emblems and crevices

_____ Check to see if \chrome has been polished

_____ Check grill and all front areas for bug removal

_____ Look at rocker panels for tar

_____ Check wheels for brake dust

_____ Check white walls

_____ Make sure tires are dressed evenly

_____ Check wheel wells

_____ Make sure wheel well lips are clean

_____ Check all bezels for wax removal and cleanliness

_____ Check windows for smears/paint overspray

_____ Look at mirrors for cleanliness

_____ Check headlights/tail lights for cleanliness

_____ Check moldings, weather striping, front air dams, bumper strips for dressing

_____ Make sure vinyl top is clean and conditioned

_____ Check wipers for overspray

INTERIOR:

_____ Make sure carpet is vacuumed

_____ Check under seats

_____ Check ash trays

_____ Check rear shelf

_____ Check carpet for stains and cleanliness

_____ Check seats for stains and cleanliness

_____ Look at door panes for cleanliness

_____ Check dash board; ac vents, gauges, radio knobs, steering column, levers, crevices

_____ Check all chrome including seat belt ends, door handles, step plates

_____ Make sure all vinyl and leather has been evenly dressed

_____ Check headliner, visors, sail panels

_____ Check dome light area

_____ Check seat belts

_____ Make sure all pedals are cleaned

_____ Check lower dash for dressing

_____ Check all door jambs for cleanliness and tar removal

_____ Check consoles and glove compartment for cleanliness

_____ Check windows; below inspection stickers, inside rear brake lights, window tips

_____ Check rear view mirror

_____ Check vanity mirrors

_____ Make sure mats are in trunk

_____ Check to see that personal items are placed in clear plastic bag

_____ Check for plastic drivers seat cover

_____ Check for paper mats

_____ Be sure a hand-out flyer has been placed in car

——–

If a professional detailer will simply look past customer perception that “a detail is a detail” and educate them on the differences, then that professional will get the best of all worlds. By letting car washes introduce the idea and market to the consumers of the world, you will get free advertising. By car washes using the term detailing, even if it is out of context and even if they lower the once high standards in the minds of consumers, they still have opened the market ten fold. Now that this market is wide open and almost everyone has become in their own minds a detailing customer; it is up to the professional detailers to show them ‘a real detail’. It is up to us to expand our retail market mix, to expand that percentage of our business’ total sales.

Once the customer experiences the difference, they will see our point and know that an ‘express detail’ is merely a glorified wash with a hand wax, some extra dressings, and perhaps some carpet cleaning thrown in for good measure. It is hardly what professional detailers call a ‘complete and full detail’. Once your customer has become accustomed to a real detail and received a service which has exceeded their wildest expectations, that person will be a walking, talking one-person sales army for you and every other professional detailer in our industry. So press on! Let’s make believer out of our retail clientele one customer at a time.

Categories
Auto Business

Start Your Own Car Wash, Valeting Or Detailing Business Successfully (Part 1)

Starting in business for yourself can be a very daunting proposition and in today’s credit crunch climate, every new car cleaning operation needs all the free help and advice they can take, to keep their business growing profitably during the first three to six crucial months.

You can pre-determine the success and profitability of your new car wash, valeting, detailing or specialist detailing business by working through our simple guides and making professional and not emotional decisions when deciding how, where and when to get started.

This article looks at how you can evaluate the opportunity.

Remember – Always Do Your Research Thoroughly – Before You Start!

Whether you have even taken the brave decision to leave your current employment, follow your dream and go it alone or interested in the car care industry because of redundancy or lack of other work opportunities, the key to any successful start up car wash operation is to do your research first.

 

Make sure that there is a demand for the type of car cleaning business you hope to operate in your area you want to work in, before you start creating long drawn out business plans, buying chemicals and equipment or having leaflets printed.

One of the most important aspects is to determine if you are entering a specific market segment that has room to grow, or is already over-supplied within your area.

To understand the status of each specific market segment, you need to determine who your main competitors are, estimate their current volume of business, and establish the percentage of market that is already taken (and why).

Only then will you arrive at what the market potential is for your new business that exists today.

The role of continued market growth has to be seriously considered as well – as it’s very easy to have too many suppliers and too few customers.

First take a trip to a number of local automated, jet wash or hand car wash and valeting centres to see how their operation works and determine each businesses benefits and customer base.

Spend some time at each operation and take make notes on the volume and type of cars that are cleaned and the services they are offered. Even if you are thinking of opening a mobile car valeting business, this gives a good indication of how people treat their cars (often through lack of choice) and how you can improve on the service they are currently receiving.

During your assessment you might discover that most of the businesses have no redeemable benefits and no value added proposition, but rather they are “just another car cleaning business.” This gives you an opportunity to do it bigger and better, with more care and customer service!

By using an online service such as a mobile car cleaning company your compiled information and search, within a 5-mile radius of where you’d like to focus your business, to see who else is competing in your car cleaning sector.

At the click of a button you can find out details of all car wash openings and other news results and information for any given area in the country. Although these are not specific and exact figures, they still can be very helpful in making rough estimates of the opportunity in your area and how these businesses have faired since opening (i.e. are they still trading – if not why not?).

You can check at any given time whether other car wash operators have applied for planning permission to open a site within the area. If they have already deemed the area has “significant market potential” this means that you can piggyback on their research and take advantage of their belief in operating a profitable business there.

By using all the data available, you can estimate the percentage of the market that is being served by the existing car washes and specifically for the type of car wash business you are considering. When you’ve arrived at that number, you will then know what portion of the market is truly non-competitive.

If that number alone gives you the volume you’re projecting for your business, then your analysis is finished. However, if that number does not give you the volume you want, to make the returns that you need, there is more research work to be done and decisions to be made on the realistic potential of the business.

Categories
Auto Business

Should Mobile Car Washes And On-Site Auto Detailing Companies Give Senior Citizen Discounts?

The other day, I was talking to a mobile detailing entrepreneur in the state of Florida. He been doing business an awful long time, but he also noted that unemployment in the state just hit 8.8%. It wasn’t like this in the past where he could go to any office building, and all the workers were flush with cash and paid him for an executive $20 wash, and a $125.00 detail every other month. Today, he is busy trying to find any customer he can, and he asked me a very interesting question.

He told me that many of the customers in the retirement resort gated communities were asking him for a senior citizen discount. I told him that would be rather tough because almost everyone in those facilities, living between the fairways and the golf courses was a senior citizen. You might as well just lower the price and give it to everyone, or raise the price and let everyone get the discount, either way the concept of a senior citizen discount in Florida is rather silly.

Further, retired folks like to talk a lot, and they have nothing better to do but sit there and watch you detail the car, this could actually slow you down, and then they want to tell you all about their grandchildren, like you have time, you need to get to the next car to make some more money so you can afford to put gas in your mobile detailing rig because even that is up to four dollars a gallon now. Of course, the seniors do like to get a discount or least feel they are getting a discount, so maybe it is time that you rearranged the prices on your menu flyer, perhaps raising them 10 or 15%, and then giving the senior citizens a 20% discount.

Another issue that you may not have considered is that the baby boomers are retiring in record numbers, and they’re all hitting age 55 or 60. It might even be possible now to tell people that if they are only 65; “hell you are still young, you could probably wash and detail your own car, so I can’t give you the discount, I only give the senior citizen discounts to people 90 years old or older.” They might get a laugh about that, but maybe you can set your senior discount age at 70 or 75. If you are in the state of Florida like my acquaintance, you’ll still have plenty of customers take you up on the offer.

Well that’s all for now, if you have other questions or concerns you may shoot an e-mail. Until then I hope you will please consider all this and think on it.

Categories
Auto Business

Auto Dealerships: Is Your Auto Detail Company a Vendor Or a Strategic Partner?

If you think that detail companies just wash the cars, you may be missing an opportunity to increase sales and generate higher profits.

Enhanced Internet Ads. Make ready services for pre-owned purchases are critical to enhancing the appeal of the car in internet photos.

Enhanced appearance on lot & in the showroom. Invest the money up front to insure the cars have a luxurious finish and all the details have been addressed. Your detail company should be monitoring the condition of the showroom cars – daily – to insure the best presentation possible.

Partnership on Service Department Sales. Sell more details to your current customers-keep them coming to you for all their car needs. This is a clear win-win for the auto dealership and the detail company.

Focus on what you do well. Auto Dealerships are talented at selling and servicing cars. Detail companies are focused and talented at cleaning and reconditioning cars.

 

Invest in a Partnership. To maximize the benefits of outsourcing, you must select a business partner – not just a car wash company.

This means the corporate culture and values should be an important part of the evaluation and selection process. The business acumen of the outsource organization- their ability to understand dealership problems and help in finding solutions – should be critical to you.

For example, the number one reason customers are dissatisfied with the delivery of their car (either upon purchase or service) is that it is not clean. A Partnership allows the dealership and the detailing firm to work together to improve CSI scores.

Great CSI scores mean bonus’ and incentives to the Dealership. Develop a partnership with your Detail Company in order to align goals and work together to maximize each others’ profits. Overall, by outsourcing the auto detail function at a dealership and selecting the right strategic partner, an auto dealership should be able to:

• Enhance auto appearance;

• Add services to expand customer offerings and profit dollars; and

• Focus on Dealership core competencies (Sales & Service).

Categories
Auto Business

Starting Auto Detailing Business – How to Make Sure That You Are on the Right Track?

Starting auto detailing business or any other business for that matter, there is a satisfaction factor of being your own boss. Working hard and getting the major share of profit is everyone’s dream and this is exactly what you can achieve by starting your own auto detailing business. However, there are few things that you should take care to make sure that you are on the right track, especially if you do not have any prior experience in this field.

Detailing cars is a very good business to make profit and stay healthy which will provide you both physical and mental satisfaction. There are very few jobs that can offer a sort of fulfillment as auto detailing business do. This is mainly because of the hard work and craftsmanship involved in this industry that will help you to develop a good reputation in this field. There will be a lot of auto detailing shops but not all of them will have the same recognition for quality. When you achieve superior quality in your job, you are not only making a lot of money but will feel very satisfied because you will become healthier with increased workload.

Compared to any office jobs that demands prolonged sitting hours, this is a great advantage if you do not want to spend all your hard earned money for medical bills. If you used to do occasional car detailing jobs for your friends and neighbors, you will quickly notice that the equipment you used will need to be upgraded when starting a professional auto detailing business. This is why it is crucial to have the right professional equipment so that you can deliver a consistent quality service every time. Here are two tips that will help you to have a smooth beginning starting your auto detailing business which you can read below.

• Start Mobile – Starting an auto detailing business in your pick-up truck, van or even car has a lot of advantages apart from saving some money. The main advantage is that you can visit each and every customer and do the job so that even reluctant customers who want to head to a newly opened shop will provide you a chance to do business with them because they will be attracted by the mobility factor. A powerful first impression will attract customers, so maintain a stunning look for your pick-up, van or car. The customers will naturally assume that you can make their vehicle look like a brand new one.

• Use Environmentally-Safe Products – Rather than using harmful chemicals which are bad for the environment, use biodegradable products – besides their more effective. Biodegradable products not only help you to avoid headaches associated with chemical exposure but also will help you to build trust and loyalty from environmentally conscience customers. You can even tell them that you only use biodegradable products and provide your website link to customers to schedule their next appointment.

Categories
Auto Business Auto Modification

Cars with Interior Ultimate in the World

Since its creation crew, every car is always equipped with luxury features and advanced technology. Not only to win the hearts of consumers, automakers also hopes its product can be an amazing tool of transportation all the time.

As currently practiced, the car manufacturers are competing to create a car with a luxurious interior design like an office. They deliberately presenting interior equipped with internet connection devices and other digital entertainment systems.

Obviously this is easier for owners who are always busy with work. Indirectly the producers deliberately conjure car interior into a luxurious office space and magnificent.

Not long ago, automotive websites, automotto, released 10 car that has a luxurious interior in the world. Here’s the full list:

1. Brabus iBusiness 2.0

Home modifications Mercedes-Benz S-Class Mercedes conjure into iBusiness 2.0. Premium sedan is equipped Mac Min, planted in the trunk and connected with 15.2-inch TFT display.

There are also iPad-dock is connected to Wi-Fi, which is mounted on the back of the front seat backrest. Moreover, the COMAND infotainment system (car COMAND infotainment system).

Not only that, there is also the iPod Touch in the rear center console that allows passengers to enjoy streaming music with a pair of headphones or to a car audio system.

2. RIDES Hyundai Genesis

Hyundai cars and creations exhibited in the arena RIDES Magazine SEMA a few years ago. This luxury sedan carries the theme ‘Mobile Executive Suite’.

The car is designed for executives, 8.4-inch LCD screen, which is mounted on both the front seat headrests.
Surely this can pamper passengers in the rear.

Not only that, in the back of the front seat backrest MacMini also comes complete with keyboard and mouse. Another addition is the 20-inch Apple Cinema.

3. DeceDeca Daihatsu Concept

The car, dubbed the small office was designed with a flat floor. And there are two rear seats can be folded and rotated with 36 inch flat screen monitor.

There is also a tabletop unit that can be folded down. Of course, this car is very possible to be a meeting by the passengers.

4. SUV LimousinesWorld

LimousinesWorld a mobile office platform specialized in SUVs like the Ford Expedition, Cadillac Escalade and other large vehicles.

Each car is equipped design results captain chairs, leg braces the bottom, a fridge. Passengers are pampered with two 7-inch flat screen, stereo system AM / FM / XM, VGA connection to the computer, a PC connection, and hands-free intercom.

5. Mercedes-Benz Viano Avantgarde

This German car is a vehicle that big and comfortable. There are four VIP leather seats in the back, complete with extra padding. The chair can be shifted up to 25 mm.

For ease of communication, the passenger and the driver supplied handsfree bluetooth, CD / DVD drive, voice command for the CD player, radio, and navigation systems

Categories
Auto Business

Car Dealership Washing Business

If you own a auto detailing business, pressure washing company or mobile car wash you may wish to look into periodic cleaning of car dealership lots. This can be very lucrative as it is a high-volume periodic business. Most car dealerships rinse off their cars on their lots twice a week. Some three times a week and at minimum they know they must clean these cars at least once per week. Dirty cars do not sell and car dealerships know this.

Our company is in the business of washing fleets of vehicles. We have been in the washing business for over twenty years. Our dealership division specializes lot washing and in new and pre-owned car detailing. If you can secure the lot washing contract there is a good chance that you can eventually bundle detailing services into the loop. What should you charge for lot washing? Well, 20% less than that of the competition, you will make your money by securing the entire dealership row through economies of scale. In some markets where weather is an issue, you will want to charge upwards of $1.50 per car and $1.90 for each SUV per wash at large dealerships and small used car lots up to $2.50.

Once you secure the detailing contract you may wish to charge:

Used Car Detailing $79.00 each car (Engine, Interior, Exterior)

New Car Preparation $25.00 each car (To Your Specs.)

 

Customer Car Washing $ 9.00 each car (Complete Wash)

Lot Washing twice a week $ .85 each car (If Requested)

You must also alert your Auto Dealership customers that:

* You can wash on the day and time of their choice.

* Every vehicle will be completely dried off so there will be no water spots!

* They will have convenient monthly invoicing itemized by vehicle number

* That you are professional and friendly clean cut crews

* That your crews are first class outfit with new equipment

* That your company is fully insured! ($1 Million total liability)

* You supply our own water!

You must make sure your customer knows that matching your service to their dealership’s needs and saving them time and money is what you specialize in! Think on this.

Categories
Auto Business

Promotional Ideas For Your Small Auto Detailing Business

There are various marketing tactics that a business can utilize in order to achieve success. For your auto detailing business, you have to take advantage of these strategies. You need to maximize on each, especially those that will not need you to lay all your marketing budget on the table. Proper understanding of each marketing strategy available is important so you can develop your plans around them. Print advertisements, business collaboration, cross-promotion and online promotion are just few of the methods that you can use for your auto detailing business. These are discussed below:

Ideas on How to Promote an Auto Detailing Business

o Distribute print advertisements. Print materials are among the most effective means of conveying advertising message across to customers. But you can deviate from the norms of distributing prints like flyers, brochures and business cards. For your flyers, for example, you can skip the old technique of putting copies on windshields. Instead, create a list of people who own vehicles and might need detailing soon. Send out your prints to these people through mail or by hand carrying them to their mailboxes. Just be sure to design your copies in a way that people will be compelled to read and keep them.

o Take advantage of holidays. Delight your customers by letting them know that your business is a friend to them. Surprise them with auto detailing postcards during holidays. Hand-written the message, if possible, to make your prints more personal. Also, you can remind them when it’s time for them to have their cars checked.

o Collaborate with other businesses. Car dealerships and auto repair shops are businesses which are related but not in direct competition to your business. These businesses can help you get new clients through referrals. Some car dealerships might even hire you to detail their vehicles. This is common with used car dealerships.

 

o Look for cross-promotion opportunities. Aside from referrals, business related to you can give you cross-promotion opportunities. For example, you can ask a mechanic to hand out your print advertisements to their customers, especially those who need detailing. In exchange for this, you can also promote their business to your clients. You can also ask the store where you get your supplies for cross-promotion. You can ask to leave stacks of your flyers or brochures on their counters in exchange for displaying theirs in your shop.

o Join car shows and exhibits. Events like these are good place to promote your auto detailing business. You can set up a booth and perform auto detailing demos. You can also hung copies of posters and banners showing before and after photos of your past detailing projects. There are also plenty of opportunity for you to distribute brochures, business cards and flyers during these events.

o Sponsor contests. You can also sponsor local and simple car wash or car detailing contests. This is a good way to warm your business to clients because you are doing something good for the community.

o Have a web presence. Don’t be left out and do some online promotion. You can set up a blog or website or join social networking sites. Joining forums and online community for auto enthusiasts is also good.

These are some ideas you can use to promote your auto detailing business. You can start executing these within your locality and expand your reach once you are ready. Just do not forget to do follow up and assessments on each strategy you execute.