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Auto Business

Marketing Your Detailing Business to Travelers

The auto detailing market has grown by leaps and bounds over the past few years. While many businesses find themselves struggling as consumers tighten their belts, auto detailing offers an economical service which extends the value of a vehicle for their customers. This places them in a prime location for not only keeping current customers but expanding to other customers who perhaps hadn’t considered detailing as a viable option. One of the biggest untapped markets for this is the business traveler.

People who often travel for business park at long term parking lots located near airports. The average stay in one of these long term lots is five days. This gives you ample time to go in and detail the car while the owner is away. You can advertise your services through trip planning sites, direct mailshots to companies with a traveling workforce such as sales and insurance companies and also through flyers which can be handed out by the lot attendant. The best way to play up your service to traveling business people is by listing your available service packages with included services bullet-pointed for quick reading. Keep in mind that these potential customers will be pressed for time so ensure your formatting is able to be speed read by them while still covering all the major points of interest. Include your number, website address and any other contact information in bold at the top and bottom of each flyer and include your years of experience as well as any guarantee you offer.

If your business has a shop front in addition to a mobile service, also consider offering long term parking solutions if your location and available space allows it. If your shop is located within 15 miles of the airport you can easily offer a drop off service which will put you ahead of the competition. If this isn’t an option for you, develop and foster relationships with nearby park and ride lots which may offer you a discount for advertising with them. As always, networking relationships with local businesses can yield customers who otherwise wouldn’t be aware of your services.

Since many professionals who travel worth within sales you can also advertise your services at conventions and industry shows which may be hosted in your own city. These professionals often spend their entire day at these conventions and your services can easily be completed during their time there. The speed and convenience of auto detailing means that your services can be offered “on the fly” which makes them more appealing to those who want their cars to be showroom perfect but who simply don’t have the time to drop their vehicles off and wait for them to be detailed.

Marketing to business travelers means playing up the speed and convenience of your services. Keep this demographic in mind when developing flyers or brochures and remember that these potential customers will have less than a minute to evaluate your services and consider your pricing before making their decision. If you offer multiple tier pricing list them from the least expensive to the highest so that they can easily choose the car detailing package that fits both their needs and their budget.

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Auto Business

Fixed Site Auto Detailing Company Strategies and Marketing For 2010

The recession has been very difficult on many companies in the auto sector. Not long ago, I was discussing this with someone who owned a detail shop, that is to say he ran an auto detailing company. He noted that his wholesale business was down by 75% due to the fact that the car dealerships weren’t selling any cars and they didn’t need any new car preps, and they didn’t have any customers requesting detailing as part of their purchase.

Likewise, he indicated to me that no one was trading in their old cars to buy new cars, so there was no used car detailing to be spoken for at the wholesale level. When I asked him about the “Clunkers for Cash” program, he told me when people traded in those Clunkers they went straight to the salvage yard to be crushed, not put back on the lot like other used car trade-ins. Had they been put back on the lot for sale, he might’ve had a chance to get the car dealership to pay him to do some wholesale detailing on each one.

“How about the retail detail business?”

Well, he told me that people were saving their money, and “in fear of a pandemic economic depression or something,” thus, they were not spending money, and he had to let several of his independent contractor detailers go. He said he hated to make the recession locally any worse, by laying-off his workers, but he had no choice because he didn’t have enough business.

He said he was lucky because he could rent out two of his bays out and sublet them to a couple of young kids that were building street car racer aftermarket kits, and if he hadn’t been able to do that he probably would’ve had to close his shop because he wasn’t making any money at all.

 

Now, however he sees light at the end of the tunnel and understands that the economy is now out of recession, and he and I were strategizing on how to market his business to bring the customers back. We determined that it was important to canvass the wealthier areas within a 10 mile radius of his location, and also to target single people between the ages of 25 and 40.

We also determined that it was important to give quick service, or mini-details to get people in and trying his business out. Both of these strategies have worked for my company in the past; The Detail Guys. Indeed, that is what I would recommend to you, if you are trying to figure out ways to market your fixed site auto detailing company in 2010 please consider this.

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Auto Business

Car Wash Systems For Mobile Auto Detailing

A mobile car wash business refers to car cleaning professionals who travel to their customer’s home or place of work to clean cars, RVs, and trucks. If you are too busy to give your car a thorough cleanup or take it to a nearby car wash, it would be a practical and convenient option to call in these mobile vehicle detailing professionals. With advanced car cleaning systems, these professionals are able to accomplish their job quickly and effectively. To ensure excellent cleaning results and to remain competitive in the industry, these professionals pay extra attention to purchasing top-grade auto detailing supplies that will not flood their customers’ driveways, parking lots, or other outdoor areas.

Getting into the business of mobile car detailing can be difficult. After all, existing professionals may not want to share their success secrets. However, here’s a tip for mobile car detailers new and experienced – The best mobile auto detailers use high quality, low-flow mobile car wash pressure washers for exterior cleaning. Quality products offered by leading distributors also come with the promise of efficiency, reliability, and durability.

Reputable distributors now offer a wide range of car cleaning products, including pressure washers for exterior detailing, carpet cleaners for interior upholstery cleaning, and green cleaning products for a range of applications.

One example of portable car wash equipment is a steam pressure cleaner with low flow rates. The low flow rate is especially important for car cleaning professionals since it allows them to offer superior cleaning results while keeping water usage to a minimum. Reduced water wastage ensures less water flows out into drains and a lower chance of incurring EPA fines. This also ensures that the customer’s lawn or workplace isn’t left flooded. For this purpose, leading suppliers now offer low-moisture steam pressure washers specially designed for vehicle detailing purposes. In addition to low flow rates of 0.5 GPM, these systems utilize high steam temperatures to dissolve and blast away grease, dirt, mud, tree sap, bird splatters, and other stubborn residues.

An important factor to pay attention to when selecting pressure washers for car cleaning is the pressure level. Never purchase a machine with pressure levels over 1500 psi. High pressure levels are simply too dangerous for delicate vehicle components.

 

One positive aspect of these steam pressure washers is their ability to consume only 300 gallons of water as opposed to 3,000 by conventional pressure washers with high flow rates. This allows for less water used and helps the operator continuously use these auto detailing supplies for up to 10 hours.

This steam-based pressure cleaning equipment allows you to avoid abrasive detergents or any harsh cleaning agents. Steam is all you need to effectively eliminate a large range of deposits on cars such as dirt, mud, grease, oil, and bugs. In fact, steam can also melt away the ice and snow that can accumulate on vehicles during winter.

However, for demanding applications detailers may wish to use additional cleaning solutions with their mobile car wash. This is highly recommended to increase the speed of the car cleaning process. Though, it is essential to purchase green car wash chemicals that are readily-biodegradable, non-toxic, and plant-based. Only green chemicals available from top suppliers will enable detailers to clean their customers’ vehicles without polluting the environment or their customers’ land. Additionally, green cleaning formulas are safe for virtually all vehicle surfaces.

When looking for car wash products for your mobile detailing business, consult a trusted supplier offering a range of mobile car wash systems, pressure washers, and green chemicals. Only then can you rest assured that the equipment and chemicals you’ve purchased are safe and effective on your clients’ vehicles and land.

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Auto Business

3-Turbo Diesel Engines BMW, Torque 2 occasions VNT Fortuner

Current diesel engine technology is not inferior to gasoline engines. The proof was owned BMW. At the Geneva Motor Show 2012 ago, showing the sophistication of the latest diesel engine M550d sedan and SUV series X5 M50d and X6 M50d.

Once configured V petrol engine equipped with twin turbo diesel this time that will be championed BMW to bring the big names of the famous M type fast.

Unmitigated, 3 pieces mounted on the engine turbo diesel inline 6-cylinder coded N57D30, the kind that many installed in BMW variants, such as 530d. Everything greatness is combined with aluminum crankcase, common-rail direct injection with piezo injectors that have very high pressure and precision. Just imagine, an injector should be able to blow away the fuel pressure 2200 bar!

Third turbo obviously been equipped with a system of variable turbine geometry (VTG). Combinations derived from 2 fruit small turbo and a large turbo. The result is a maximum power of 381 hp and torque of the range nearly two times as much, 740 Nm! Not only get a great power. Guaranteed this latest generation diesel got wider powerband range. Roughly, it can be more than 2 times the torque of the Toyota Fortuner VNT.

The way it works, the engine speed is very low, ranging from 500 rpm, a small turbo would make the acceleration feel more spontaneous. VTG system will continue to generate pressure up at more than 1,000 rpm.

Furthermore, from 1,500 rpm to 3,000 rpm, a large turbo will continue to pressure from the turbo first, to produce torque without having to undergo extra-lag turbo engine so the main problem.

Next, the third turbo smaller turbo will keep the pressure ranging from 3,000 rpm to limit the red line at 5,500 rpm.

As a result, if mounted on M550d xDrive sedan series, this machine can record acceleration of 4.7 seconds to reach speeds of 100 km / h. Remember, thanks to the system that makes VTG wider powerband, all this effort had begun when the rpm needle is in the down position.

Until now, it’s new diesel engine with inline configurations are qualified to use this technology. However, imagine when the 3-turbo setup installed on a machine with V.