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Auto Service

Tips to Avoid Auto Theft

I live in Detroit: one of the cities with the highest rates of auto theft in the nation. Here are some tips from an expert on how to avoid getting your car (or any of the contents of your car) stolen.

Be a Smart Parker

Remember to always park your car in well-light areas. Having your car in a high traffic area is also a good idea. You might even consider getting assigned parking at a lot with an attendant if you are concerned about your car.

Car Alarm Fallacies

Car alarms might sound like a great safety feature, but they might just be one more of the bells and whistles. You can put a sticker on your car that says that it has a car alarm without actually including the car alarm. You will save money this way. You will also save yourself (and others) headaches when people accidentally brush against your car.

Lock it Up

Almost half of all car thefts are performed when an owner leaves the car unlocked. This could mean that they forget to lock their car once, or it could also mean that they leave their car running while they just run in to do an errand. Turn your car off, take your keys, and lock your car whenever you leave it. It is also better for the environment if you turn your car off instead of idling it. You should also consider locking your garage door if you are using a garage. This brings me to another point: always park in a garage when possible.

Make it Less Attractive

Take away all of your belongings with you when you leave your car. This means that you should move any bags to the trunk, and make sure that there are no valuable visible from outside the car. If you can remove your car stereo, place it in the glove compartment or a similar out-of-sight place. Even something that seems as harmless as a glasses case could cause a thief to choose your car instead of another car, so be cautious when you leave your car.

Invest in some Safety

Having a steering wheel lock (such as the club) might not make it that much more difficult for a thief to steal your car, but it might also make them think twice. You don’t even have to lock your steering wheel lock if you find it too cumbersome to use.

Vehicle Identification Numbers are numbers that are etched into cars at various places, including on the windows and major parts. Thieves will be know where to look for vehicle identification numbers, and might avoid stealing a car with VIN etching because the parts will be harder to use, and the car will be easier for police to trace.

Ignition-kill switches and fuel-kill switches are other anti-theft devices that you can consider for you car.

Sometimes getting anti-theft devices can lower your insurance premiums, and so will be a good investment for the future. You might even end up saving money and gaining a peace of mind with them!

Think of the tow-away

Sometimes cars are not stolen by hotwiring, but rather, by being towed away. If you park with your tires facing the curb, it will make it more difficult for a thief to tow your car away. Using your emergency brake will also prevent being towed.

Car theft is not a pretty thought. Cars are large investments and you want to protect your investment. Thinking ahead can prevent some unpleasant reactions.

Categories
Auto Service

Custom Fitted Car Covers – For the Best Exterior Protection

Car covers that are custom fitted – now that’s a thing that you may have never considered. But that is definitely one thing that you should consider. Why? We will get to that later. But first let’s see what we mean by car covers that are custom fitted.

A custom fitted car cover is the one that fits your car as per its measurements, one that has pockets for your side mirrors and stays on the body of your car and is not blown off by wind or rain. Now isn’t that something worth a few bucks? But don’t just think that the benefits of a custom fitted cover ends there. Such a cover can give your car lot of protections.

o Custom fitted covers generally have four layers. These layers are bound to protect your car from moisture, road salt, acid rain, hail and sleet.

o A car parked outside without a cover can be very easily scarred by flying debris, dust and dirt. A custom fitted cover can guarantee better protection for your car’s body against the dust on the roads. Don’t let your car age in looks even before it is due.

o How many times have you had to shoo off the pigeon from depositing special debris on the body of your car? How many times have you had to shoo off the squirrel from concentrating on your car’s door? Or the crickets that enjoy the underneath of your car? Well, a custom fitted car cover is heavy duty, so whatever the elements of nature may want to do to your car, they will have to be happy with the car cover. There is no way that they can penetrate the cover.

 

o UV rays do not just harm your screen. Harmful sun rays harm your car’s body, its wax cover and its shine. Let the car cover take the toll of the sun’s assault while your car takes its much deserved break underneath it. Protect your car from the sun, use a custom fitted cover.

o Protect your car from getting banged by someone opening the doors of the car parked next to yours! Protect it from the impact a skateboarder running off balance might have on your car. Use a custom fitted cover and you will rest assured.

o Every time that you leave your car unattended your car draws unwanted attention form people. Some may just be hovering around and eyeing your car while other might be in the lurk of some cash that you may have left in your car, some other valuable like a cell phone may or your invaluable music system. A car cover can protect your car from such unwanted attention and give you the much needed peace of mind.

Custom fitted car covers are made for specific models like BMW, Honda and Ford, etc. So it is never like you have to use the cover made with the specifications of a different make. While shopping fro custom fitted car covers, look for ones with more layers for better durability and with side pockets for complete protection.

Categories
Auto Service

Wholesale Auto Detailing – A Nice Business Model

Before retirement, I was in the franchise business, and amongst other things we franchised mobile auto detailing rigs around the country. Each time a new franchise buyer would contact me, I can see they had dollar signs in their eyes, and they were hoping to detail customers who might own a Ferrari, Bentley, or Rolls-Royce. The reality is that although there are plenty of customers with those types of vehicles, most detailers make their money detailing for the middle class.

Therefore most of the cars they are detailing our BMWs, Mercedes, Corvettes, Cadillac, Range Rovers, Jaguars, Lexus, and yes, the higher end vehicles too. But interestingly enough, if you really want to make a lot of money and auto detailing, it pays to have wholesale auto detailing accounts, and actually skip the personal cars. Of course, there isn’t as much prestige in doing it this way, but there is often less competition, and an abundance of work, in fact there is usually enough work in any given city to keep a crew of 10 people or more busy full-time.

Sometimes there is so much work you can’t get it all done, and you experience constant controlled chaos in your scheduling, and trying to keep track of it all. There are auto auctions, car dealerships, bank repos, and fleet vehicles. Wholesale auto detailing is a nice business model, and it’s much different than just concentrating on high-end cars for high net worth individuals. Often you will find the proprietor of a wholesale automotive detailing establishment with their sleeves rolled up, whereas you will find someone who does only prestigious automobiles sporting the fancy clothes, expensive watch, and fancy shoes – basically a ten-gallon hat, but no cattle.

The reality is that the chances are very good that the business owner engaged in the wholesale work is actually making quite a bit more money, and lives in a nicer house, and probably even drives a nicer automobile, might even own a private plane too. Perhaps it is for this reason that I always looked at the franchise buyers rather funny when they told me that they wanted to clean in detail very expensive cars for rich clientele. That might sound nice, but it’s not a very good business model as compared to automotive detailing at the wholesale level.

Interestingly enough, those companies that try to do both, often lose control of their shops. It’s almost as if they need to be in separate buildings, because the business models are so very different. Indeed I hope you will please consider all this and think on it.

Categories
Auto Service

How to buy a car

You have picked the car that looks perfect for you, but what should you do next?

If you are buying new, you can choose to buy in a multitude of different ways. As well as traditional outlets like franchised dealers and brokers you can also buy online, and direct from the manufacturer.

While franchised dealers tend to operate from showrooms, brokers avoid glitzy sales facilities, and focus on reducing their overheads to keep prices low. Buying online can see cars delivered direct to your door – keeping the process as simple as possible.
Buying from dealers

Dealers are often a preferred choice because of their knowledgeable staff and in-house aftersales support systems. Many are linked to manufacturers, and include workshops which employ mechanics who specially  in a specific brand.

New car dealers offer the opportunity to touch and feel the new car you are interested in buying – and also offer test drives. Dealers may also offer to top up official manufacturer supplied warranties with their own, offering extra peace of mind.

Dealers are supplying direct from the manufacturer, which means you can choose every last detail of your new car’s specification. You will also be listed on the V5 registration document that comes with the car as the first owner – something that will add value to the car when you resell it.

BEST FOR:
Peace of mind
Full choice
Ease of purchase
Servicing and aftersales support
Deals on latest models
Will take trade-in vehicles
Finance packages to help you buy

BAD POINTS:
Higher prices
Sales staff often have an agenda
Prices are not transparent
May not be in a convenient location
Buying from brokers

Brokers manage the purchase process – which means you are paying them to buy a car for you. They are a good choice for people who don’t have a car to part-exchange, or are focused on getting the very best price… and are not too worried about choosing every last detail of the model they intend to buy.

Because they buy lots of cars, brokers get cheap prices by buying unsold stock. Cars are sometimes imported from overseas, where currency fluctuations, or inferior specification can make them cheaper. CarBuyer recommends you only buy UK supplied cars from a broker.

Cars from a broker are sometimes pre-registered, which means you will be listed on the vehicle’s V5 registration document as the second owner. This could have an effect on the length of the warranty offered by the car. Compared to franchised dealers, brokers choice can be limited by the stock they have access to, and you may have to compromise on specification.

BEST FOR:
Low prices
Transparent deals
Pressure free sales

BAD POINTS:
Long waiting times
Lack of dealer back up and knowledge
Lack of choice
Harder to check vehicle’s particulars
Buying online

You can already buy from brokers online, but manufacturers and dealers are also beginning to sell new cars online.

Manufacturer supported online sales offer transparent deals, without you needing to engage in negotiations with showroom staff. The system also offers agreed values for trade in cars, as well as finance options. As the service is still new, not all manufacturers are involved and choice is limited.

BEST FOR:
Ease of purchase
Servicing and aftersales support
Can offer deals on latest models
Will take trade in vehicles
Finance packages to help you buy

BAD POINTS:
Limited choice
Not all manufacturers signed up
Finally, read the small print

Wherever you end up buying, make sure you’re presented with a clear and final price for the car before you agree a sale.

It’s also worth making sure that the car you are buying is the very latest model.

When a new range is released there is sometimes an overlap where both the new and the old models are still able to be purchased. All sorts of extras can be added to the price, including VAT, number plates and delivery costs, so make sure these are included in the price you are quoted. Check the delivery date, it can take a number of months for a broker to supply the car you have chosen.

Categories
Auto Service

Price negotiation tricks

Driving a hard bargain isn’t just about knocking down the price – it’s about making your money go further. It can also mean getting valuable optional extras thrown in for free, or upgrading to a higher trim level.

Haggling might not come naturally to all of us, but try to remain focused on your needs.

Dealers will be ready for you to negotiate – and will even start the discussion on price, if they think you are a serious buyer.

You’ll need the facts at your finger tips! The more information you have at your disposal the better, so it’s worth writing down everything you need to know before talking to a sales manager.
Check out the manufacturer’s website

Before you head for the showroom, it’s worth seeing if there’s anything in the manufacturers official online ‘offers’ section that applies to the car you are interested in buying.
If you’re planning on trading in your current car, then check its market value beforehand by looking at the prices of similar models for sale. Push the dealer into sticking as close to that price as possible. Ask if you can make up the difference with optional extras.
Be as open as possible, and answer the dealer’s questions in full. If you don’t tell them exactly what you want, you can’t expect them to be able to help you fully.

Paying in cash, or need a loan?

Finance deals are a great way to spread the cost of buying a car, but check the interest rates against loans from a high street bank to ensure you are being offered a competitive rate.
If you choose a Hire Purchase (HP) loan that includes an agreed buyback value, it’s possible that there will be restrictions on your new car’s use – like a set annual mileage. Make sure these are limits you can live with, as the penalties for going over can be quite high.
Even if you’re sure that this is the right car for you, be brave and talk up cheaper rivals while discussing the price. If the salesman thinks you might be put off by the higher cost, then he’s more likely to try and sweeten the deal to convince you – throwing in everything from metallic paint to a full tank of fuel.

Timing counts

The sales staff are likely to have targets to hit, so timing is a key factor in getting a good deal. Going in at the end of the month – when they’re close to their targets – can be a great way to get a bigger discount then normal.
The same applies logic applies in March and September, as this is when the registration plates change, and dealers will be keen to shift existing stock.

Categories
Auto Service

Free Car Washes and Customer Service for Mobile Detailers

A free car wash is a great tool to win happy customers and influence new business. It is also a guarantee to customers that if they are not 100% satisfied they will get a free car wash. No questions asked. You should use this technique whenever possible. Every single customer should leave with not only a clean car, but the feeling of just having had a positive experience. This turns into more referrals and happy customers who want more services. Of the many reasons people do not go to car washes, most have to do with customer satisfaction.

A good customer relations technique is to give someone a free car wash. Sometimes a customer may not have been happy with the previous week’s job. This may not totally be your fault, but nevertheless it’s your opportunity to turn their negative experience into a positive one and build your business in the process. We recommend giving a free car wash to anyone unhappy with a previous week’s wash.

Maybe this was the first time they used your service, and their friends have bragged about you so much that no matter how good you are their expectations have become unrealistic and can’t be met. Sometimes they might have a legitimate gripe, like a streaked window, a mirror that wasn’t wiped down, whatever. These things can be worked out. Offer to do their wash free this week. It’s easy and most people will take you up on it. It lets them know you’re serious about customer service – particularly their service. Many times if you offer they won’t accept, but it’s a nice thing to do. The next time you wash their car they may tip you, simply because they feel bad for having complained!

Always ask what it is they didn’t like about your service. It could very well be that their complaint is something you usually don’t look for, like not having wiped down between the grooves on the dashboard or a sticky residue on the center console, but they had assumed you would’ve seen it. Simply meet their needs. We actually got a complaint once about our best crew in Huntington Beach because they didn’t Armor All the inside of the glove box. Oh, by the way, don’t Armor All inside glove boxes. People hate that because it gathers dust afterwards.

You may wash a person’s car only to have them later park it where sprinklers go off and water spots are created. New customers might think you are to blame. Water spots left by our high-pressure systems are usually easy to detect. They are tiny, whereas a large white water spot is created by the calcified water that comes from sprinklers. Rather than argue the point, simply explain the difference and give them a free wash anyway.

 

Sometimes, a bird may come along and ruin all your hard work soon after you finish. You know, birds do sit on telephone poles and watch us work just getting ready to dive bomb the car the second we’re done. The cleaner and more attractive the car, the more the birds seem to like it. If this happens and the customer seems displeased with their Car Wash experience, you obviously have no control over the birds but you do have the ability to wash their car again for free and keep their business.

Money Back

A money-back guarantee is also a good customer satisfaction tool. Many times an unhappy customer won’t accept their money back. They would rather give you a second chance to do a good job. At this point, you should do the same as with a free wash. Give them a little extra attention, find out what they didn’t like and fix it immediately.

Mobile car washes and mobile auto detailers need to be proactive with their customer service policies. If you run a small business remember a little bit of “free service” goes a long way in keeping good customers coming back and promoted longevity and loyalty. It has always worked for us, it can work for you too. What is your favorite price? Think about.

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Auto Service

What is a Car Restoration?

First of all let me tell you a little about what isn’t a car restoration, then we’ll move on to what is a car restoration. Let’s dive right in here, the top of the list of things that a car restoration isn’t starts with a collision repair, at least in the sense that we can break it down, and do a complete full estimate.

I say this because it’s the first thing that I always get asked to do, and it’s the last thing that is possible for us to do. The short sweet explanation is this; we have to tare the entire car apart to do an estimate, and by then the work has already begun.

We can’t just quickly through the car back together so you can take it to the next place. No shop will take a job that has been started by another shop, in most cases. There is a reason behind this, we don’t want to get left with fixing the things that they may, or may not have done.

Lastly on the subject of estimates, you really don’t want to come and take your car away in boxes. This is your other option; doesn’t sound very appealing huh? In the end it is all up to you, but this is one of the main reasons that most real restoration shops will not do an estimate on your car.

My shop most definitely will not do an estimate on your car, and the truth is that we are not a collision shop. We don’t have a book, or a program that gives us a list of hours that it takes to do things. Mostly because there is no way for anybody to know every variable that comes in to play.

 

All though some of the work that we do appears to be allot like collision repair, it is truly nothing like the same thing. We aren’t all about speed, we are about getting it done the right way every time. It can take some time, but it will be right if you have the time to spend.

The next thing that we are not, is a tuner shop. Our shop specializes in cars 1974 and older. We didn’t used to go newer then 1963, but that has changed along with the fact that these cars are getting hard to find these days.

People are restoring cars that used to be considered parts cars. Because they can’t find anything else, this obviously makes extra work for the restoration shop that is doing the work. An average car can cost $100,000 or more in just labor alone.

I tell people to be ready for anything that might happen, it’s always better to be sure that you have what you need before you begin the work. Make sure that you know what you want when the restoration is complete, discuss your vision with the shop that is doing the work.

Make sure that the shop knows what you want when your car is complete. Rather it’s a factory stock restoration, a resto-mod, or a hot rod. In the end for both you and the shop to feel like they had a good experience, discuss every detail of the job with the shop doing the work.

Now for what a restoration is; first of all the restoration shop should be a place that you enjoy visiting, and seeing the progress on your car. OK beyond this a restoration shop does body repair work, interior repair work, mechanical repair work, and the list goes on.

We dismantle the entire car piece by piece, determining what pieces are good, and what pieces need to be fixed, or replaced. This is not the same thing that any collision shop does, they do what it takes to get that car out, and move the next one in.

We look at every parts of the car, not just a damaged quarter panel, or peeling paint. Every job that rolls out of a real restoration shop has to be perfect, and nothing less will do. A restoration shop wears a lot of hats, we are a hot rod shop, a custom car builder, a custom auto paint shop, and more.

Essentially we do what ever the customer wants us to do, we never have use after market parts if the customer doesn’t want us to. If a parts isn’t available, we will fabricate it, yes we ware a lot of hats, and we love it.

We love the creative part of the process, we are in this for the art work sake of the job. Our passion is to see these cars on the road, not to get this one out, so the next one can come in. Our passion is creating show winning cars, and cars that people will love their entire lives.

What is a car restoration, it’s returning your car back to factory, or better specs. It’s being able to customize your car any way you like, you should enjoy the process of a restoration, you should always receive the highest quality work possible, if all of these things happen, you will love it.

In short a car restoration is exactly what you want it to be, nothing more, and nothing less. The whole idea is to have fun, that is what hot rodding, and restoration have been about from the beginning. It’s still the same thing that is has always been, a few guys having a good time with an old car.

Categories
Auto Service

Buying a Used Car With Low Miles May Not Be a Good Idea

People and auto consumers purchasing used vehicles usually have a precept and adage that the lower the miles or kilometers on the odometer the better. They often shy away from what be well considered well driven and well cared for cars all because they had too many miles on them – even though these vehicles were freeway driven with little actual use on the engine and power train. The Holy Grail seems to find a pre owned automobile with virtually no miles – driven by the proverbial little old lady from Pasadena only to church on Sundays. Yet the undriven low mileage vehicle may well be your worse automobile purchase.

Vehicles with very low miles suffer from a wrath of problems from their little use or extended storage. The California car above might well be a wiser choice than one from the northern states of the US or the cold climate up there to the North in Canada during frigid cold winter temperatures.

Low miles are hard or a car and its engine. Usually low miles mean short trips only – that is to the supermarket or church. The engine never fully warms up. Hence water condenses in the crankcase from condensate from outside humidity touching the cold engine metal. Next because the trips in the car are so short the engine and its oil never fully warm and heat up to boil off or evaporate the resulting water and liquid that sits in the engine oil. Hence the engine is not properly lubricated. Each time the engine starts in this cold condition is like starting a warm engine many times. In the cold frigid winter of the northern states or the Canadian prairie provinces one cold start in the – minus 20 to – minus 40 range without the engine being warmed by a electric plug in block heater has the full effect on engine wear and tear to thousands of warm weather starts. Higher viscosity oil at lower temperatures thickens up, it’s not until the engine warms up does this thick oil flow, spread and lubricate the engine and its vital components.

On top of that since the car is used so little and so few miles on the road usually the owners figure that the car needs less maintenance and oil changes – since has been hardly used or driven. You can also bet also that as a result thicker summer oil is in the crankcase for the winter, or perhaps thinner winter oil is carried over to the summer engine crankcase oil.

However thinner oil in this type of vehicle with these driving conditions may not overall is a bad idea.

Lastly cars that sit without use may have components deteriorate due to lack of use. Rubber over time deteriorates – not only tires but seals along door frames and even in the engine. Hence that low mileage car may need replacement tires and door rubber seal and tubing replacements. Figure these in as part of your overall costs and charges for that premium low mileage car.

Lastly if the car is left out in the sun – as in the Californian little old lady example take time to examine the automobiles’ body finish for tarnish. The paint may seem fine that is until you conduct a thorough cleaning and polish. Happy driving.

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Auto Products Auto Service

Car Buying Tips – Top 10 Questions To Ask Yourself Before Searching

Buying a new or used car is a very important event. It is normally a long term commitment, most likely expensive, and represents a place where you and your family spend a lot of your time.

Just as most people don’t get married or buy a house or go to a particular college based upon impulse, so too should car buying be treated with respect and given a proper amount of preparation.

There are things that people can do on the internet, through reading magazines, by asking friends, using a Used Car Search website, and other avenues to prepare for car shopping. Here, we will discuss the internal, primal, directionally focused process of digging deep and asking a few important questions before embarking on the automobile hunt.

1) How many people will be riding (NOT how many people are in the family)?

Consider your driving habits and future driving plans. You may have a family of 5, in which case a mid-sized sedan should work. But do grandma and grandpa like to ride to school events with you instead of driving themselves? Does little Timmy need to take four of his soccer teammates to practice sometimes? Are we going to fit all of the family and luggage when we head to the Grand Canyon this summer?

2) Will it fit in the garage?

A Ford Excursion will not fit in 13% of the garages in the US. How big is yours?

3) How much can I really afford?

Do a true, honest, forward thinking budget. Can you really afford $300, plus the extra gas you’ll pay for in the new SUV, plus the full coverage insurance instead of your liability?

If a car stands out, could you stretch to $450 a month, even though you only want to spend $375?

People get credit problems through their car loans because of various reasons – divorce, loss of job, unexpected medical expenses, etc. Then there are others who simply bite off more than they can chew.

4) Who should I consult before shopping?

Just about everyone knows someone who knows something about cars. Whether they are or have been in the car business or if they have a lot of experience buying, they are assets. If you are not one of those people, there is no shame in asking advice or looking for recommendations on dealers, makes, models, or any other aspect.

There is also no shame in taking a “third base coach” with you. If Uncle Rick used to sell cars, he has an insight into the business and can help you sniff out tricks or scams at the dealership. Ask him to come along.

5) What options are “must-have” and what options are just nice?

This is something that seems pretty simple, but often people will fall in love with a car, then discover later that it didn’t have the side-curtain airbags that you swore 3 months ago you wanted to get. Make a list of what you need and what you want and bring it with you.

6) How long will I keep this vehicle?

If you are one of the millions who trades cars out every 2-3 years, you will need to do some research regarding depreciation. You will want to seriously consider whether it is better to get a new one or a low mile used one.

Those who keep their cars for 5 or more years need to worry less about depreciation and more about longevity and maintenance costs, thus their research will be completely different.

Also, length of ownership will help you decide whether to take the low interest rate or the cash back incentive when considering new cars. That zero percent financing is very tempting, but if you’ll be trading in 2 years, you probably won’t save as much money as you would if you take the cash rebate instead.

Most dealers will have you go with whatever works best for them. Honest dealers, such as Oklahoma Truck Dealers, are willing to work with their customers to find what is best for them. Find a dealer like them, and you will do very well for yourself.

7) Will children be coming of age soon?

It isn’t a common consideration, but for those with 13-15 year-olds, it should be asked. Do you really want your child practicing with their learner’s permit on your Mustang GT?

Also, will you need to add a vehicle for that very reason? It is something to consider in budgeting – are you going to be buying your kid a car in the near future?

8) Will it fit every driver?

“That Mini Cooper sure would be nice, but will my 6’4″ husband enjoy it as much as me if he has to drive it?”

Again, not a common consideration, but it has to be taken into account if it applies.

9) What are my motivations?

Actors need to know their motivations before taking on a role. Car buyers need to know their motivations before buying.

If you get “the urge” to get a new sports car because your neighbor just parked her new Dodge Charger in the driveway, you should tread very carefully. Car buying can be an impulse decision. In many cases, these impulses lead us down the wrong path and create bad situations down the road (literally).

If your motivation is that your current vehicle has problems or is old enough to start having problems soon, that is a good motivation. If you are expecting a child and need something bigger, that is a good motivation. If you changed jobs and need better gas mileage to commute, that is a good motivation. If you have lots of money and darn it, you want a new car, that is a good motivation.

If your nemesis at work just bought a full ton diesel and you can’t let him have the biggest, baddest truck in the parking lot, you should probably wait a few days and see if the feeling wears off before heading to the Dodge dealership.

10) How soon do I want and/or need a new car?

From a money saving point of view, this is the most important question to ask yourself. Fight the society’s trend towards “we want what we want and we want it now”. If you want a new car, but you can wait a few months, order it. Most dealers and manufacturers will custom order one for you cheaper than if you buy it from the lot or have it located.

For used car buyers, if you have time, hold out for the best deal. Search the internet diligently through the various classified sites and dealer websites and wait for that great deal to come along. Be ready to hop on it, though, because great deals are there, and then they are gone.

Happy car buying!

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Auto Service

Promotional Ideas For Your Small Auto Detailing Business

There are various marketing tactics that a business can utilize in order to achieve success. For your auto detailing business, you have to take advantage of these strategies. You need to maximize on each, especially those that will not need you to lay all your marketing budget on the table. Proper understanding of each marketing strategy available is important so you can develop your plans around them. Print advertisements, business collaboration, cross-promotion and online promotion are just few of the methods that you can use for your auto detailing business. These are discussed below:

Ideas on How to Promote an Auto Detailing Business

o Distribute print advertisements. Print materials are among the most effective means of conveying advertising message across to customers. But you can deviate from the norms of distributing prints like flyers, brochures and business cards. For your flyers, for example, you can skip the old technique of putting copies on windshields. Instead, create a list of people who own vehicles and might need detailing soon. Send out your prints to these people through mail or by hand carrying them to their mailboxes. Just be sure to design your copies in a way that people will be compelled to read and keep them.

o Take advantage of holidays. Delight your customers by letting them know that your business is a friend to them. Surprise them with auto detailing postcards during holidays. Hand-written the message, if possible, to make your prints more personal. Also, you can remind them when it’s time for them to have their cars checked.

o Collaborate with other businesses. Car dealerships and auto repair shops are businesses which are related but not in direct competition to your business. These businesses can help you get new clients through referrals. Some car dealerships might even hire you to detail their vehicles. This is common with used car dealerships.

 

o Look for cross-promotion opportunities. Aside from referrals, business related to you can give you cross-promotion opportunities. For example, you can ask a mechanic to hand out your print advertisements to their customers, especially those who need detailing. In exchange for this, you can also promote their business to your clients. You can also ask the store where you get your supplies for cross-promotion. You can ask to leave stacks of your flyers or brochures on their counters in exchange for displaying theirs in your shop.

o Join car shows and exhibits. Events like these are good place to promote your auto detailing business. You can set up a booth and perform auto detailing demos. You can also hung copies of posters and banners showing before and after photos of your past detailing projects. There are also plenty of opportunity for you to distribute brochures, business cards and flyers during these events.

o Sponsor contests. You can also sponsor local and simple car wash or car detailing contests. This is a good way to warm your business to clients because you are doing something good for the community.

o Have a web presence. Don’t be left out and do some online promotion. You can set up a blog or website or join social networking sites. Joining forums and online community for auto enthusiasts is also good.

These are some ideas you can use to promote your auto detailing business. You can start executing these within your locality and expand your reach once you are ready. Just do not forget to do follow up and assessments on each strategy you execute.